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Sony 16:9 Cameras
Thursday October 30 5:09 PM EST
Company Press Release
Sony Offers a Family of 16:9 Acquisition Solutions
NEW YORK--(BUSINESS WIRE)--Oct. 30, 1997--Sony Electronics has begun demonstrating the
market's first portfolio of 16:9 widescreen products for video acquisition in standard
definition environments. The products will adapt to a range of television industry
recording formats, as well as to customers who will use the products in digital SDTV, DTV
and widescreen applications.
Included among Sony's widescreen acquisition options are the DXC-D30WS Digital Signal
Processing camera for high-end corporate, business & industrial, cable and small
market broadcast environments; the DNW-9WS Betacam SX� camcorder for ENG
broadcast and cable applications in the DTV era; and the DVW-700WS Digital Betacam�
camcorder for prime time television and independent feature production.
``No one camera will suit the needs of the entire video production market as the industry
migrates to 16:9,'' said Charles Steinberg, president of Sony Electronics' Business and
Professional Group. ``Sony has applied our experience in every stratum of the video
production arena to develop three very different and powerful DTV-ready migration
solutions.''
The DXC-D30WS is Sony's newest 16:9/4:3 switchable aspect ratio camera targeted for all
high-end business and industrial professional video production houses, as well as small to
mid-sized broadcast and cable television stations. Unlike other widescreen cameras, the
DXC-D30WS is a versatile digital camera head that docks to several acquisition formats
including Betacam SP�, DVCAM™, and Betacam SX for SDTV applications. It
can also be configured as a full featured studio camera with component Triax.
Sony's DXC-D30WS offers outstanding performance even in low-light applications, offering
0.5 lux with F1., a typical signal-to-noise ratio of 63dB, a typical 70% modulations depth
at 5MHz, and a sensitivity of F11 at 2000 lux. Further, the camera supports the
ClipLink™ system, allowing video professionals to create index pictures on tape
during shooting when using Sony's DSR-1 DVCAM recorder. These index pictures facilitate
drag and drop editing with the ES-7 nonlinear edit workstation.
The DNW-9WS, which originates in 4:2:2 digital component, is a switchable 16:9 to 4:3
aspect ratio camcorder primarily for digital television news acquisition. It is the only
available dtv-READY™ all-digital one-piece camcorder that utilizes the Betacam SX
compression format MPEG2 4:2:2 Profile@Main Level, for faster and easier news production.
Offering faster than real time transmission and the benefits of the ``good shot marker''
system during acquisition, the SX format integrates into existing news facilities and fits
the migration to a server based digital news facility. The widescreen capabilities of
Betacam SX offers news operations outstanding acquisition performance for the DTV era.
The DVW-700WS is a widely-used one-piece camcorder with switchable 16:9 to 4:3 aspect
ratio, using the Digital Betacam recording format. This camcorder offers full 4:2:2
digital component recording at very low compression for high end Digital Cinematography
Electronic Field Production. The DVW-700WS provides the producer with the highest
performance SDTV solution digital program origination.
Contact:
Sony Electronics Inc.
Brian Levine, 408/955-5121
[email protected]
or
Technology Solutions Inc., New York
Gregory Wind, 212/320-2221
[email protected]
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Posted by Alexei Gerulaitis 17-Nov-97